Selling Jewellery Online
It is an excellent time to open your business online, and what better way than to do it with one of the fastest-growing industries in the world: jewellery.
Today more than ever is an excellent time to open your own online business, and what better way to do it than with one of the fastest-growing industries in the world: jewellery.
Whether you offer from jewellery boxes to delicate pieces of precious metal, it is essential to define a couple of points before launching into the adventure of starting on the Internet.
Jewellery is that vital detail when personalizing an outfit. A gemstone necklace, or a diamond bracelet, is often the touch that makes the difference. And it could be for your finances too.
Selling jewellery can be an excellent way to start a business and jump into the world of e-commerce. For example, this is the case of Kina Jewels, one of Clip’s businesses, who we recently interviewed.
We want to tell you that it does not matter if you already have a physical store or want to start completely online; having a virtual store is essential in our days for the jewellery market.
However, it can be challenging to get started. If this is your plan, we are sure that doubts like these will arise in your mind: Is it reliable to sell online? How do I open an online store? Is it essential to leap into the digital world, or can I keep my store traditional? To solve them, you can consult this note to address why it is essential to selling online.
Table of Contents
Advantages of selling jewellery online
The advantages of Internet commerce apply equally to any product or service, but in the particular case of jewellery, three points stand out:
Shipping: Jewelry does not take up much space and is lightweight, making it an excellent product for shipping. Because it requires small packaging, shipping costs will below.
Sizes: Selling jewellery online has a significant advantage. Unlike clothing, most people do not need to try on jewellery to see if it fits or not. Of course, there are exceptions, such as rings, but it is a tiny niche that likewise does not have significant complications.
Variety: there is a wide variety of jewellery with a wide range of prices. As we mentioned before, from materials to designs, the universe of jewellery is almost infinite.
Selling Jewelry Online: How Do I Get Started?
If you have already decided to start your digital business selling jewellery, jewellery boxes or any other related product, pay attention to the first steps you must follow to begin your project:
Identify the type of jewellery you want to sell
It is undoubtedly the first aspect to consider. Take the time to identify and define what kind of jewellery you want to sell. There are the following categories:
Fine jewellery:
Jewellery made with precious metals and stones such as diamonds and sapphires. The high quality of the materials stands out over the design or the manufacturing technique. Although the prices will be pretty high, they mean higher profits when you make a sale.
Handmade Jewellery:
Handmade jewellery stands out for its artistic style. Semi-precious stones and unusual materials, such as bone, are often used to create unique pieces. Customers are drawn to that feature and not so much to the material.
Costume Jewellery:
This type of jewellery is more accessible, fashionable, produced in larger quantities and made of inexpensive materials. While the prices are lower, it also means that you will have to sell a lot to make a significant profit.
Vintage Jewelry:
Antique jewellery and jewellery boxes have become an increasingly popular choice. Some people enjoy hunting for treasure, so vintage jewellery provides an opportunity to buy something unique and with history.
2. Define Your Market Niche
People look for different things when it comes to jewellery. Men do not tend to look the same as women, as well as age also influences. While some people associate the word jewel with luxury, others prefer ancient treasures. Most people cannot afford diamonds and prefer jewellery pieces, while gemstones are synonymous with engagement rings.
After choosing the type of jewellery you want to sell, it is convenient to define the market niche, which will be very useful when creating and designing your brand and planning advertising.
3. Develop Your Brand
Now that you have defined the type of jewellery and niche, you are ready to create your brand. We know that marketing can be a bit overwhelming at the beginning. So do not hesitate to hire experts who know how to translate your ideas and design everything you need to get your business up and running online: from your store name, logo and slogan, to your website and social networks. Moreover, you need to find skilled photographers and get in touch with reliable jewelry retouching services so that all photos in your online store will look flawless.
If this guide was helpful to you, do not hesitate to share your ideas in the comments and even leave the link to your online store, we are eager to know your entrepreneurship project.
